Skip to content
The Health Science Podcast | Episode 048. | October 05, 2023
048: Fit Vegan Coaching: Maxime Sigouin’s Blueprint for Health and Fitness
048: Fit Vegan Coaching: Maxime Sigouin’s Blueprint for Health and Fitness

Listen on Your Favorite Channel:

Maxime Sigouin, a vegan entrepreneur, and competitive athlete, takes center stage on this episode of the NHA Health Science Podcast, shedding light on his remarkable journey from a farm to a plant-based fitness enthusiast and coach.

A Farm Boy’s Transition to Veganism

Maxime’s journey to a plant-based lifestyle had humble beginnings. He grew up on a farm, surrounded by animals and living a typical rural life. The image of farm-fresh eggs and a robust diet that included meat was a common theme in his upbringing. However, his life took a significant turn when he ventured into bodybuilding to gain muscle and change his physique.

As his bodybuilding journey progressed, Maxime decided to explore modeling as well. This decision led him to a pivotal moment when his modeling agent advised him to lose weight and get into shape for photo shoots. This suggestion set the stage for Maxime’s transition to a vegan lifestyle.

Intriguingly, the catalyst for Maxime’s dietary transformation was the desire to lose weight quickly to meet the requirements of the modeling world.

He turned to Google for answers and stumbled upon veganism as a potential solution. Without much knowledge of veganism’s broader health benefits, Maxime decided to give it a try, replacing his animal-based breakfasts with plant-based alternatives.

In just one day, his breakfast went from a dozen eggs to a bowl of oatmeal with blueberries and peanut butter. Maxime also shifted his bodybuilding-oriented diet, which included three chicken breasts every two hours, to a more plant-focused regimen. A simple breakfast of frozen blueberries, dates, and bananas marked the beginning of his vegan journey over nine years ago.

The transition brought surprising changes to Maxime’s life. His breathing improved, his brain fog lifted, and he felt more alert and focused.

Little did he know that these changes were related to his newfound plant-based diet, which ultimately became the foundation of his passion and advocacy for a vegan lifestyle.

The Driving Force Behind Fit Vegan Coaching

Maxime’s journey took an emotional turn when his grandfather was diagnosed with cancer and tragically passed away. Watching his beloved family member suffer from this devastating illness was a turning point. It made Maxime realize that he wanted to make a difference by helping others avoid such hardships through the power of plant-based nutrition.

As he delved deeper into the world of plant-based living, Maxime met his ex-fiancée, who was diagnosed with breast cancer at 34 years of age. Determined to support her through this challenging journey, Maxime advocated for a whole food plant-based diet as part of her treatment plan. To their astonishment, her inflammatory markers improved, and her health began to turn around.

This experience deeply influenced Maxime, cementing his commitment to promoting plant-based living as a means of preventing illness and improving overall health. Tragically, his ex-fiancée ultimately passed away, but her battle with cancer further fueled his mission to help others transition to plant-based diets.

The Birth of Fit Vegan Coaching

Maxime’s journey continued as he faced the challenges of the COVID-19 pandemic, which disrupted his work in the corporate world and led him to explore online coaching. Fit Vegan Coaching was born out of the necessity to adapt and provide support in a changing landscape.

Fit Vegan Coaching has evolved into a comprehensive platform for individuals seeking to transform their lives through plant-based nutrition and fitness. The program includes personalized blood work analysis, custom meal plans, tailored workout routines, and a supportive community. Clients can access expert guidance, nutritional education, and regular group calls to ensure they are on the right track.

One of the standout features of Fit Vegan Coaching is its emphasis on holistic health. Recognizing that physical well-being is deeply intertwined with mental and emotional health, Maxime and his team address not only dietary and exercise needs but also psychological factors that can affect one’s health journey. This approach enables clients to achieve long-lasting results and make sustainable changes in their lives.

Maxime’s Message: A Healthier Future Through Plant-Based Living

Maxime Sigouin’s journey from a farm upbringing to becoming a passionate advocate for plant-based living showcases the power of personal transformation. His experiences with family illnesses and personal health improvements have fueled his mission to help others transition to plant-based diets and achieve optimal well-being.

Through Fit Vegan Coaching, Maxime Sigouin and his team are making a significant impact on the lives of thousands of individuals, guiding them toward healthier, more sustainable lifestyles. Their commitment to education, support, and holistic health sets them apart in the realm of plant-based coaching.

As Maxime continues to spread his message of health and vitality through plant-based living, the ripple effects of his work extend far beyond the podcast episode. His goal of helping 10,000 people transform their lives by 2033 and a million by 2050 is well within reach, driven by his unwavering dedication to improving lives through the power of plants.

Episode Highlights

[02:45]             The world of professional modeling was a catalyst for plant-based eating.

[06:00]             Maxime’s grandfather is diagnosed with cancer, taking him further into the 
                           vegan lifestyle.

[08:30]             The start of Fit Vegan Coaching.

[12:00]             Fit Vegan App supports the online community in achieving goals.

[16:00]             Strategies for success with healthy eating and living.

[22:00]             A whole food, plant-based diet proves to improve athletic performance.

[24:00]             Poor sleep contributes to weight gain.

[28:30]             A three prong approach to health and fitness.

[33:00]             Determining if someone is coachable.

[39:00]             The Dickens Process for making lifestyle changes.

About Maxime Sigouin

Maxime Sigouin is a highly accomplished fitness coach, entrepreneur, and athlete. He is the founder of Fit Vegan Coaching, a company dedicated to helping individuals adopt a healthier lifestyle through plant-based nutrition and exercise.

With over 10 years of experience in the fitness industry, Maxime has helped over 600 vegans successfully transition to a healthier way of living and has become a respected leader in the health and wellness community. In addition to his coaching and business ventures, Maxime is a highly accomplished athlete.

He has competed in Ironman and Spartan races, as well as cycling events to raise money for cancer research. These achievements demonstrate his dedication to living a healthy and active lifestyle and inspire others to do the same. Maxime’s passion for fitness and commitment to promoting a vegan lifestyle have earned him a reputation as a leading voice in the health and wellness industry. 

He offers a range of services through Fit Vegan Coaching, including one-on-one coaching, online courses, and community support, to help individuals reach their fitness goals.

He also owns several fitness businesses that offer comprehensive health and wellness programs, including nutrition and exercise, to help people live their best lives. With a mission to help 1 million people by 2050, Maxime is dedicated to spreading the message of plant-based nutrition and exercise as the key to leading a healthy and fulfilling life.


Free Fit Vegan Community:


Fit Vegan podcast: 

About Dr. Frank Sabatino

As a recognized authority on the benefits of a plant-based lifestyle, Dr. Frank Sabatino has cared for and inspired thousands of people for over 40 years. Dr. Sabatino has a PhD in cell biology and neuroendocrinology and has done extensive landmark research on calorie restriction, stress, and aging. He currently is on staff at the TrueNorth Health Foundation in Santa Rosa, CA, and serves as the Director of Health Education at the NHA.

Dr. Sabatino’s passion and life’s work include raising awareness about the benefits of whole-food, plant-exclusive nutrition (without added salt, oil, or sugar), health rejuvenation, and stress management.

About NHA

The National Health Association (NHA), founded in 1948, is a nonprofit organization that promotes the benefits of a plant-based diet. The Association provides educational materials, educational events, and services to thousands of people around the world.

The mission of the National Health Association is to educate and empower individuals to understand that health results from healthful living. The NHA recognizes the integration of all aspects of health: personal, environmental, and social.

The NHA also provides travel experiences around the globe through the NHA Plant-Based Travel and cruise division.

More information:


A unique benefit of the NHA Conference is the selection of two medical students who receive a full scholarship to the conference.

Contact Wanda Huberman for more information on how to apply for the scholarship.  [email protected]

NHA membership

For a very nominal investment, you can enjoy incredible benefits of the NHA membership.

Members of the NHA enjoy a subscription to the award-winning quarterly health journal, Health Science, access to the “Members Only” section of the NHA Website (which contains all 43 years of back issues of the magazine),  the ability to download for free many classic out of print eBooks on the history of the Natural Hygiene Movement, including Fasting Can Save Your Life and The Greatest Health Discovery, discounts on books, and early notice of the NHA events.

Only $35 a year for basic membership within the United States.

Listen on Your Favorite Channel:

Welcome to the new home of the National Health Association!
If you are an existing member, you will need to reset your password in order to log in and take advantage of all the great benefits being a member provides—which now includes the ability to update your own contact information (address, phone number, email, upload a picture and much more). Please start by clicking the Register/Log In button and follow the instructions on that page. Once your password is reset, you will use your email address as your username. You no longer have or need a Member Number. Please contact us if you have questions—and thanks for your support!